Affiliate programs for creators: how they work and what to look for

By Jeff··6 min read

An affiliate program pays you a commission when someone buys through your personal link or code. What you earn depends on the rate, how long it runs, how long a referral stays credited to you and the payout minimum. Disclose the financial relationship clearly next to the link. The BestPost affiliate program pays 20 percent of every payment for twelve months.

If you make videos, people ask about your setup all the time. Which camera, which mic, which app do you edit with? An affiliate program turns that answer into a small income. You share a personal link or code, and when someone buys through it, you get a cut.

Nobody gets rich from one link overnight. What it brings in depends almost entirely on whether your audience needs the product. Chosen well and disclosed honestly, though, an affiliate link is one of the easiest ways to earn from content you were going to make anyway.

The short version

  • You only earn on purchases made through your link or code.
  • Compare the rate, how long it runs, the referral window and the payout minimum.
  • Disclose the relationship right next to the link, not just in your bio.

How does an affiliate program work?

Almost every program follows the same steps:

1

Sign up

You join the program and get a personal link, often a code as well.

2

Share it

You put the link or code where your viewers will see it: your bio, a video description, a story.

3

The sale is tracked

When someone buys through your link or with your code, the program credits the sale to you.

4

Get paid

You receive the agreed share, usually collected and paid out once you pass a minimum.

Links and codes do different jobs. A link only works when someone clicks it. A code can be said out loud or shown on screen, which makes it work in places where nobody can click.

Your videos go out while you create

Plan your week once and BestPost publishes at your fixed times. That leaves more hours for the content that earns.

  • Spreads the dates across your weekly pattern and posts on its own
  • Publishes from the server, your browser can stay closed
  • Shows every date in one calendar you rearrange with a click
Explore BestPost for free

What should you look for in an affiliate program?

Two programs with the same percentage can pay very differently. These terms make the difference:

TermWhat to askWhy it matters
CommissionWhat percentage, and of which amount?Gross versus net makes a real difference on small payments
DurationOne-time, or on every payment for months?On subscriptions, recurring commission adds up
Referral windowHow long after a click does a purchase still count?Many people buy days later, not right away
PayoutFrom which amount, how often, by which method?A high minimum can mean months of waiting
Viewer perkDoes your audience get a discount?A perk for viewers makes the recommendation easier
Refunds and cancellationsWhat happens to your commission then?It decides how much of your commission is final

Read the program terms before you share anything. If a promise isn't in the terms, it isn't a promise.

How do you disclose affiliate links?

In the US, the FTC's guide Disclosures 101 for Social Media Influencers treats any financial relationship with a brand as something you must disclose. An affiliate commission is exactly that. The guide's main points:

SituationWhat the FTC expects
PlacementWith the recommendation itself, hard to miss
Bio or profile pageNot enough on its own
End of a post, behind MoreLikely to be missed
HashtagsA disclosure buried in a group of hashtags doesn't work
VideoSay or show it in the video, not only in the description

Rules differ by country. In Germany, for example, the state media authorities ask for an asterisk at the link with an explanation right next to it. Use your platform's own disclosure tools as well, such as TikTok's setting for promotional content. This article is not legal advice, so check the rules where you live.

What does the BestPost affiliate program offer?

BestPost is a scheduler for short videos. If you make videos yourself, you know the problem it solves, which makes it easy to recommend honestly. The terms are on the BestPost affiliate program page:

TermBestPost affiliate program
CostFree, no subscription needed
Commission20 percent of every payment your customers make, for twelve months
From your 11th paying customer30 percent for that customer and every one after
Perk for your viewers50 percent off the first month, or 10 percent off the first year
Referral windowAnyone who signs up with your code and pays for the first time within 90 days
PayoutAt the end of the month via PayPal, once you reach €25

You are approved the moment you pick your code, and anyone who arrives through your link has the code filled in already. A commission becomes due 30 days after your customer's payment, and you receive the statement as a PDF. You see how many customers came through you and every commission with date and amount, but no names.

Set times and weekdays once, BestPost spreads every video across them.
Set times and weekdays once, BestPost spreads every video across them.

More time for the videos that pay

Set your posting days and times once. BestPost handles every channel from there.

  • Sends the same video to Instagram, TikTok, YouTube, Facebook and X
  • Writes the description, YouTube title, hashtags and first comment from your video
  • Shows views, likes and comments per video and channel
Explore BestPost for free

Who is this a good fit for?

Not every channel. An affiliate link works when the product fits what you already talk about.

  • It fits well when your audience makes content too: creator tips, social media marketing, freelancers, online stores.
  • It does little for pure entertainment channels where nobody in the audience posts videos.
  • Only recommend what you use or have tested. One bad recommendation costs more trust than a commission is worth.

For BestPost that means: if you schedule your own videos with it, just show it. A quick look at your content calendar says more than any sales line.

Common questions

What is an affiliate program?

A program that pays you a commission when someone buys through your personal link or code. The provider sets the rate, duration and payout terms.

Do I have to disclose affiliate links?

Yes. In the US, the FTC treats a commission as a financial relationship that must be disclosed clearly, right where the recommendation is. Other countries have similar rules.

How much can creators earn with affiliate links?

It depends on how many of your viewers actually need the product. Anyone promising a fixed amount is guessing. For BestPost, a calculator on the program page shows the numbers for different customer counts.

Do I need a business to join the BestPost affiliate program?

No. You state whether you take part privately or as a business and get the matching statement. Taxes on your earnings are your responsibility.

How do I join the BestPost affiliate program?

On the program page, pick a code with 3 to 20 characters and you are approved right away. It costs nothing.

About the author

Jeff

Founder of BestPost, Livebox Studios in Oldenburg, Germany

Jeff builds BestPost and works directly with the APIs of Instagram, TikTok, YouTube, Facebook and X. What these articles say about limits, error messages and approvals comes either from the platforms’ own documentation or from tests he ran himself.

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